(Image credit: Rolex)
The Rolex Daytona is an iconic watch, distinctive in style and often difficult to purchase. Even by Rolex standards it is expensive, often near 15k in steel.
Personally, I don't like it very much - no date window (really?), low-contrast hands and the spectacularly useless fixed tachymeter bezel.
That, and even in steel it's way too blingy. This is a watch to demonstrate your wealth to all and sundry.